The Effectiveness of Local Media in Raising Awareness on Gender-Based Violence in Kafanchan LGA, Kaduna State

The Effectiveness of Local Media in Raising Awareness on Gender-Based Violence in Kafanchan LGA, Kaduna State

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Background of the Study
Gender-based violence (GBV) is a pervasive issue that undermines the safety, dignity, and rights of individuals, particularly women and girls. Local media has emerged as a critical tool for raising awareness and fostering public discourse on GBV, particularly in rural and semi-urban areas like Kafanchan Local Government Area (LGA), Kaduna State. By disseminating information, advocating for survivors, and highlighting preventive measures, local media plays a pivotal role in addressing GBV. A recent study by Adekunle and Ibrahim (2023) underscores the impact of community media in sensitizing populations to the realities of GBV and encouraging collective action. This research examines the effectiveness of local media in raising awareness about GBV in Kafanchan LGA, exploring its methods, challenges, and impact on public perception and behavior.

1.2 Statement of the Problem
Despite the critical role of local media, many GBV cases in Kafanchan LGA remain underreported due to cultural stigma, inadequate media coverage, and lack of resources. The limited focus on preventive education and survivor advocacy further exacerbates the issue. This study investigates the effectiveness of local media in raising awareness about GBV in Kafanchan LGA, identifying gaps in coverage and proposing strategies for improvement.

1.3 Objectives of the Study

1. To evaluate the effectiveness of local media in raising awareness about GBV in Kafanchan LGA.

2. To identify challenges faced by local media in reporting GBV issues.

3. To propose strategies for enhancing local media's role in combating GBV.

1.4 Research Questions

1. How effective is local media in raising awareness about GBV in Kafanchan LGA?

2. What challenges do local media face in reporting GBV issues?

3. What strategies can enhance the role of local media in combating GBV?

1.5 Research Hypotheses

1. Local media significantly raises awareness about GBV in Kafanchan LGA.

2. Challenges such as cultural stigma and limited resources hinder effective GBV reporting.

3. Strengthening media capacity can improve GBV awareness and advocacy efforts.

1.6 Significance of the Study
This study highlights the importance of local media in addressing GBV, offering practical recommendations for journalists, policymakers, and community leaders. By identifying effective strategies, the findings aim to enhance public awareness and contribute to reducing GBV in Kafanchan LGA.

1.7 Scope and Limitations of the Study
The study focuses on the role of local media in raising awareness about GBV in Kafanchan LGA, Kaduna State, examining its practices, challenges, and impact on public perception.

1.8 Operational Definition of Terms

• Gender-Based Violence (GBV): Harmful acts directed at individuals based on their gender, including physical, sexual, and psychological abuse.

• Local Media: Media outlets operating within a specific community or region, focusing on local issues.

• Kafanchan LGA: A Local Government Area in Kaduna State, Nigeria, with diverse ethnic and cultural communities.

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